Beauty salons that provide services often spend little time spreading information about themselves, which can reduce profitability to a minimum. Also, management makes mistakes that not only do not attract new customers, but also create anti-advertising. The masters can also be to blame for the lowering of the trust rating, so you should immediately eliminate all negative factors in your work in order to bring your salon to a new level.
Common 2022 Beauty Salon Advertising Mistakes You Can Avoid
- The main advertising of salons beauty is considered a recommendation when women share their feelings and show their friends the successful work of eyelash extensions.
It is this information that attracts new customers to the organization, because most of the results of visiting the master are visible “on the face”.
- Positive reviews on the salon website – this is a great advertisement, but it does not always work to attract new customers. There is a lot of misinformation on the Internet, so not everyone believes that it is true and true.
In addition to insufficient information, there are several mistakes that the salon management makes and they need to be excluded from their work.
Definition of the target audience for further promotion and advertising of the beauty salon
- If the salon provides a wide range of services, then advertising should be given for each of them. If you do colored eyelash extensions, then your clients will most likely be female students who can be given a discount for a friend – this is one audience.
- VIP services can allow rich clients and, as a rule, they are not interested in additional bonuses, but they are able to create a good reputation in certain circles.
- Don’t Forget Middle-Income Womenwhich bring little money to the salon, but use the services of masters on a regular basis.
- For all categories of clients, a separate advertising company – for some at a discount, for the second with high-level service, for the third, a discount card or bonus system is suitable.
Where can I place advertising information to promote a beauty salon in 2022
- If you want to occupy a certain niche in the marketfor example, services for VIP clients, then advertising in stores with cheap cosmetics will not be effective, such women simply do not go there.
- But such outlets are often visited by young girls.who are interested in a discount on services if they come to the salon with a friend.
- middle class women they are more likely to pay attention to information in large shopping centers, especially if your salon is nearby.
Development of unique offers for the promotion and advertising of a beauty salon
- Creating an advertisement for your salon, do not duplicate the description of the services that other organizations have. Develop something unique for your information platform that no one else has.
For example, if the masters do volume eyelash extensions, then offer a correction to your clients, but at a lower price.
- If the salon will offer related services at a low price – it will be remembered
The next time a woman will turn to your salon, because the last service will be remembered, which will be significantly lower in cost than competitors. This is how you build a permanent client base.
Positioning and service of a beauty salon for promotion 2022
When choosing a specific niche for the provision of services, it is necessary that the expectations of women who come to your salon come true.
Simple mascara visually lengthens the cilia. The secret is simple – the tips of the hairs 1-2 mm long are almost transparent. It is worth painting them along the entire length, and you get a chic additional volume.
- Position yourself only as a VIP proposals – then a suitable atmosphere must be created. Rich women pay attention to the appearance of the masters, their well-groomedness and, of course, extended eyelashes, it is desirable that they be performed with a different effect for each worker – this will be appreciated.
- Do not forget when working with VIP customers about serving drinks. There are several options to choose from: tea of different varieties, coffee, wine or champagne. Pleasant music should play in the salon, which creates a relaxing atmosphere – this will make a positive advertisement.
How to carry out continuous promotion of a beauty salon
The salon has been operating for several years and brings a stable income – this is wonderful, but perhaps not for long.
- Advertising companies must work on an ongoing basis, in addition, it is necessary to monitor the beauty services market and constantly improve.
- Do not regret part of the profit to train masters in new eyelash extension technologies. Fashion does not stand still and constantly creates needs among clients that you must satisfy faster than your competitors.
- It will be great if new services constantly reflected in the information space. It is also worth creating a separate page about the achievements of the masters, awards, prizes with examples of their work.
Creation of a beauty platform 2022 for a beauty salon for advertising and educational purposes for women of different ages
If a client sees something interesting for herself, then she will definitely come to your salon.
- No need to show on the site only models with perfect facial features and the appearance of an angel.
- Most women come to the salonto improve something, understand their problem and show the results of the work of the masters with different clients before and after the procedure. Such information is perceived more positively than the abundance of beautiful photos with world-class models.
- Improve your salon and constantly offer something new and unusual, then you can conquer any niche in the market, regardless of what services you specialize in for VIP clients or students with a small income.
If you constantly work for advertising, then sooner or later it will begin to give returns, which will affect the stability of the salon.